Organizational Culture Has Never Been So Important
Company culture is playing an increasingly important role in attracting and retaining talent. Driving the change is a broader shift in the culture at large.
Why is company culture important? Millennials and Gen Z currently occupy 44.7% of the workforce, and that number will only continue to grow as more Gen Z workers come of age. The two generations are similar in a number of key ways: Driven by their values, they prioritize work/life balance and mental health, and they look closely at their company’s commitment to DEI&B (diversity, equity, inclusion and belonging). Accordingly, they scrutinize a company’s culture to see if it meets their expectations.
However, it’s not just these generations who prioritize company culture. In general, employees who feel a connection to company culture are:
- 3.7 times as likely to be engaged in work
- 5.2 times as likely to recommend the organization
- 68% less likely to feel burned out
- 55% less likely to look for other job opportunities
Knowing how to build and maintain company culture is crucial to a business’s success. When it comes to organization development, corporate professionals can play a key role in establishing company culture.
A Good Company Culture Is Authentic
Building a good corporate culture requires authenticity. The best cultures are built organically, with every employee, from the CEO to the newest hire, taking responsibility for building, maintaining and evolving them.
Leadership plays a pivotal role in supporting company culture. Leaders need to make sure their internal and external communications, as well as their actions, align with the culture and values they promote.
But leadership can’t be entirely responsible for culture. Employee values, personalities and interests help build an organic culture. Employees need to feel heard and see their values reflected in the culture.
Corporate Staff Play a Vital Role
Corporate professionals – like those who work in human resources, administrative and business operations roles – are ideally positioned to affect workplace culture. Because they work with employees at all levels across the company, they play an influential role in developing office culture. Plus, they often have singular strengths that make their roles instrumental in building and maintaining culture.
Human Resources Aligns Company Policy With Employee Interests
Human resources (HR) professionals are people-focused, and much of their job involves supporting the employee experience. Not only are they uniquely able to implement policies and procedures that reflect company values, they are also crucial in communicating company culture.
For instance, as DEI&B efforts become a core HR responsibility, these professionals can put in place diverse hiring practices and make sure the company is promoting an inclusive culture. They can also align company policies with the interests of employees.
Administrative Support Connects Leadership and Workforce
Administrative professionals are a bridge between leadership and the rest of the workforce. That 360-degree view of what’s working and not working within the organization enables them to communicate feedback to leadership and advocate for solutions that align with company culture.
Business Operations Professionals Reflect Company Values
In addition to working regularly with internal stakeholders, business operations professionals also work with external clients. This means they often act as the public face of a company’s culture to outside audiences, and their actions may be viewed as a reflection of what a company values. As such, they play a critical role in communicating company culture.
Finding Candidates Who Fit Your Company Culture
Working with a staffing provider like Aston Carter can help companies find corporate talent that is a good cultural match.
In addition to understanding the hard skills needed, Aston Carter works to understand a company’s culture. That way, Aston Carter can source candidates who meet both the skills and cultural criteria, so companies don’t waste time interviewing candidates who won’t be a good fit.
Aston Carter specializes in placing corporate professionals and is the number one provider of office and clerical staffing in North America. Contact us to discuss your staffing needs.
US - EN
